Meet Amazon Alexa+ with Bose

Bose is the first premium speaker brand to offer Alexa+, Amazon’s next generation of Alexa, powered by generative AI.¹

Alexa+ logo and Bose products that are enabled with Alexa+.

Alexa+ is here

Smarter, more personal, and included with Prime.

Alexa+ remembers your preferences, adapts to your routines, and enhances your listening experience. Better yet, it’s available for free on Bose and other compatible devices with your Prime membership. To get started, set up Alexa as your voice assistant in the Bose app.

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More natural convos

Talk naturally and flow freely between topics. No scripts, no memorizing commands. Alexa+ picks up on what you mean and adapts as you chat — making discovery faster every time.

Bose Smart Speaker 500, Smart Speaker 300, and Smart Ultra Soundbar with a microphone icon showing soundwaves.

Heightened personalization

Alexa+ learns what you love — your favorite artists, go-to playlists, and the way you like to unwind. The more you interact, the better Alexa+ anticipates what you need, whether that's the perfect song for your morning or a podcast recommendation that feels made just for you. It's a personal AI assistant that adapts to your life, right through your Bose speaker.

Turn talk into action

Bose Smart Soundbar on a TV console with a TV.

Gets more done

Let Alexa+ help you with key reminders, deals you might like, and more. It can also handle multi-step tasks across services, switching in and out of apps as you ask for assistance. You can also keep contact and context between devices, allowing for continued use between your Alexa+ devices. 

How to use with Bose products

If Alexa is already enabled on the Bose device in the Bose app, customers can say: "Alexa, let's get started" or "Alexa, upgrade," to begin using Alexa+. Or “Alexa, exit Alexa+”, to revert to original Alexa.


If not enabled:

  • Open your Bose app and choose your device.
  • Tap the gear icon in the right corner.
  • Under Smart Services, tap Voice Assistant and select ‘Alexa’.
  • Follow the steps to link your Amazon Account, enable Alexa+, and connect your music services.

Once you've enabled Alexa+ say "Alexa, what can you do?".

To revert to original Alexa, say "Alexa, exit Alexa+" or visit your Alexa+ account settings page.

Woman carrying a Bose Portable Smart Speaker outside.

¹ Amazon, Alexa and all related marks are trademarks of Amazon.com, Inc. or its affiliates. Alexa is not available in all languages and countries. Alexa features and functionality may vary by location.

Alexa+ capable Bose products

Color:  Luxe Silver
Color:  Black
Color:  Black